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Notice: Constant WP_MEMORY_LIMIT already defined in /var/www/awards.azuremagazine.com/wp-config.php on line 108 AZ Awards 2021 Finalist: Alchemy - AZ Awards | AZ Awards
Rather than the trappings of old-school cannabis culture, Alchemy’s products conjure more sophisticated associations to nature, science and the arts.
Year
2021
Location
Toronto, Canada
Firm
Studio Paolo Ferrari, Canada
Photos
Joel Esposito
Category
Commercial and Institutional
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Rather than the trappings of old-school cannabis culture, Alchemy’s products conjure more sophisticated associations to nature, science and the arts. Its Toronto flagship draws upon all three of these for a design that is equal parts garden, lab and luxe boutique.
Lush plants and natural materials like whitewashed ash and terracotta tiles pair with high-tech digital screens used to deliver on-the-fly background info as shoppers interact with the store’s sniff jars.
Changes in lighting and colour demarcate zones dedicated to accessories and edibles, while sculptural displays twist and turn to lead customers on a truly stimulating retail trip.
Team Paolo Ferrari with Shelley Tang and Joanna Wenderska
AZ Awards 2021 Finalist: Alchemy
Rather than the trappings of old-school cannabis culture, Alchemy’s products conjure more sophisticated associations to nature, science and the arts.