![Azure AZ Awards of Merit Commercial Interiors 01](https://az-media.production-001.dev/awards/2013/06/Azure-AZ-Awards-of-Merit-Commercial-Interiors-01.jpg)
![Azure AZ Awards of Merit Commercial Interiors 02](https://az-media.production-001.dev/awards/2013/06/Azure-AZ-Awards-of-Merit-Commercial-Interiors-02.jpg)
For the headquarters of online boutique retailer Shopbop, New York firm SHoP sought to conjure a trendy loft with decidedly feminine accents. Starting with a two-storey space, the designers stripped the interior down to its original raw concrete flooring and exposed vents, then assembled a refined palette of colours, materials and details that mixes rustic elements with urban sophistication. Throughout, they interspersed a punchy tangerine hue (the brand’s signature colour), on shelves, choice pieces of furniture, and as a highlight on the reclaimed wood panelling in the reception area. Private offices are screened off with translucent white walls framed, shoji-like, in a black grid; and in one meeting room, ladders along the shelves proffer their rungs to display Shopbop’s designer duds.